(PRESS RELEASE) NEW YORK – Scott Kay and the Fashion Institute of Technology (FIT) announced jewelry design student Hyelin Lee as the winner of the Scott Kay/FIT Jewelry Design Competition.
For the third year in a row, Scott Kay has partnered with FIT to host a brand-inspired competition for jewelry design students in honor of the brand’s founding designer. During the Fall 2018 semester, FIT Jewelry Design students were asked to create a new collection that has emotive meaning and ties to the Scott Kay brand. The competition required students to design a bridal jewelry set that included an engagement ring and a choice of two from a bracelet, necklace or pair of earrings. Under the supervision of FIT Jewelry Design faculty member and mentor Alison Nagasue, students were challenged to express their creativity by designing original pieces for Scott Kay. Along with a detailed inspiration board, each student presented technical drawings, measurement details, materials, and color options.
The winner of the competition was chosen after two rounds of judging based on originality/creativity, production viability, and connection to bridal themes, such as love and commitment. The jury included: Melissa Rose Bernardo, editor-in-chief of JCK Magazine; Kayla Hayes, fashion and beauty editor of Bridal Guide magazine; and David Gaynes, vice president of corporate product development at Signet Jewelers, which has stores under brands including Jared The Galleria of Jewelry, Kay Jewelers, Zales, Piercing Pagoda and JamesAllen.com. Representing Frederick Goldman, Jonathan Goldman, CEO, and Rich Makover, Executive Vice President of Sales.
On the evening of February 5, 2019, Scott Kay hosted a dinner with the five finalists, along with the judging panel and key members of Scott Kay and FIT. The evening allowed each finalist to present their final creations to the jury. Scott Kay concluded the evening with the announcement of Hyelin Lee as the winner for her design. She received a prize of $3,000.
Scott Kay also rewarded two second place winners with $1,000 each and two third place winners with $500 each for their excellent submissions.
“We are delighted to be able to continue this great tradition with FIT and the Scott Kay brand. The students bring so much passion and enthusiasm to this project, and it’s a pleasure to be a part of their process in creating new bridal jewelry for the line,” said Scott Kay Brand Manager Stephanie Pageler. “This year’s competition was extremely special as we got to see the students develop a new collection theme and specific design codes that express the meaning of love and marriage to them.”
“This competition represents a unique opportunity for our students,” said Kim Nelson, President of Jewelry Design. “As a career college, we always want students to be able to participate in experiential learning, and this competition is one way to give our students that opportunity on a high-level stage. »
To learn more about Scott Kay’s artistry, please visit http://www.scottkay.com/ or follow @scottkayusa on Instagram and Facebook.