Net-a-Porter Fine Jewelry Shop – Buy jewelry online

Net-A-Porter, your go-to online shopping destination for just about everything, now makes freebies and super splurges easy, as if their selection wasn’t dreamy enough already.

The e-tailer announced today that it will launch a new global online flagship for prestige watch and jewelry brands – think Cartier, Jaeger-LeCoultre, Boucheron, Chopard, Buccelatti, Piaget and more .

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Double The Jewelery & Watchmaking Suitethe site hopes to bring “traditionally offline” brands online, making some of the world’s most coveted, refined and curated pieces available to you for you to add to your cart with the click of a mouse.

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Jaeger Lecoultre “Reverso One Duetto Moon” watch in rose gold and diamonds, $37,000, net-a-porter.com TO BUY

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Chopard “Happy Dreams 36” watch in satin, pink gold, diamonds and mother-of-pearl, $47,200, net-a-porter.com TO BUY

“Jewellery is one of our fastest growing categories,” says Elizabeth von der Goltz, director of global buying at Net-A-Porter. “I think it complements our fashion offering incredibly well. The Net-A-Porter customer not only trusts our curation, but also our management and our guarantee behind the product. This established relationship with our customers puts us in uniquely positioned to sell hard luxury online Our goal is to create the online destination for fine jewelry and timepieces.”

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In addition to product, the suite will offer customers access to a team of personal shoppers and trained sales associates, to ensure that service parallels that of an in-store experience.

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Amrapali gold, silver, emerald and diamond earrings, $25,995, net-a-porter.com

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Larkspur and Falcon Cora Rivibefore” multi-stone necklace, $9,000, net-a-porter.com TO BUY

Worried that you won’t be able to take the plunge and buy fine jewelry online? The site launches a “Try before you buy” with secure pick-up and return (with same-day delivery in London, New York, and Hong Kong), and 24/7, 365-day customer service, making it the click to buy that much more tempting.Looking to buy a pair of diamond earrings this Christmas?Easy.Looking to talk to someone who knows a lot about watches about which piece to buy that special someone? is made.

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Alongside these new service offerings, Net-A-Porter plans to produce original and educational content to teach customers how to choose, maintain and handle their new beautiful pieces.

So, remember the time you claimed that high-end jewelry and watches were too valuable to buy online? Now what’s your excuse? BUY NOW