Local jewelry store aims to support local nonprofits and other small businesses – North Texas Daily


Growing up with a father who regularly gave food to community members in need, Nicole Flanagan wanted to continue her practices and give back in her own way.

Will and Jonquil Jewelry is a local business dedicated to giving back to the Denton community by donating a portion of the proceeds to local nonprofits, most recently Zoie’s Place.

Flanagan, owner of Will and Jonquil Jewelry, is originally from North Texas and a college graduate.

Between the hustle and bustle of everyday life, the mother happily spends long hours for her creative outlet, she said. Around March 2020, Flanagan wanted something to occupy him during the lockdown.

What started out as a fun hobby has grown into a local business with humble beginnings. Originally, jewelry was given as gifts to friends and family, until August of last year when she was pushed to create a brand for herself. At first, Flanagan was hesitant, she says, but her need to create pushed her forward.

“I think when you like something, you take the time,” Flanagan said.

All jewelry materials are purchased with the intention of giving back to other business owners. Flanagan gets most of his stuff either from small businesses, mostly on Etsy, or from antique jewelry stores. The only medium she doesn’t buy from a small business is polymer clay.

Drawing inspiration from the textures and colors of nature and fashion, Will and Jonquil’s unconventional pieces come to life.

“Oddly enough, I love looking at mosque temples,” Flanagan said. “In structures that people have built that are kind of unique and play with shapes.”

Will and Jonquil brings unique components while keeping family at their heart. Flanagan said the name comes from his son’s name, Will, and his birth month flower, Jonquil, which is a French word for daffodil.

Flanagan said that growing up seeing her father as someone who would give all he could to those in need inspired her to give back on her own terms.

“I needed it as a foundation for my brand if I was going to start a business and people in the community were supporting me by buying something I had created,” said Flanagan.

The North Texas native tries to donate to local charities as often as possible, saying he feels like it has a bigger impact. Most recently, profits from Will and Jonquil were donated to Zoie’s Place, a Denton non-profit organization.

Zoie’s Place is dedicated to providing support and resources to women between the ages of 18 and 26 who have aged outside the foster care system, said Vanessa Rodriguez, regional coordinator of Aging Out Ministries. Funds donated by Flanagan are used by Zoie’s Place for transportation, consulting services and grocery cards.

“Every child is a caring adult far from success,” Rodriguez said. “The population we serve is truly the definition of the voiceless. They need people who care about them. “

Flanagan was drawn to working with Zoie’s Place especially because it is important to provide guidance to young adults to help them learn about the world around them, she said.

“I think it’s so important to help kids find their way around and know that they have someone to lean on when they have questions when they’re feeling confused and frustrated, because, you know, part of growing up and being an adult is learning, learning about the world around you, ”Flanagan said.

Abigail Fuhrmann, Will and Jonquil client and Denton resident, said “Flanagan’s heart is in the right place” by supporting charitable causes.

“[Flanagan] makes jewelry that she would wear and puts a lot of love and thought into her designs, ”said Fuhrmann.

Going forward, Flanagan wants to continue working with local nonprofits to support the community. With the recent abortion law coming into effect, her next cause will be to help women make decisions, whether it’s Planned Parenthood or another local organization.

Image source Etsy


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