Indian e-commerce companies will soon be able to sell products in the United States; Walmart finds a lucrative route [details]

In what is a major boost for Indian sellers, retail giant Walmart announced on Thursday that it is now inviting select Indian sellers to apply to join Walmart Marketplace, a curated seller community that serves more than 120 million US shoppers every month. The company said its initiative spans more than 20 years of Walmart’s engagement with Indian exporters.

For this new initiative, Walmart is seeking new Indian sellers as part of a global campaign to attract international sellers and expand Marketplace’s product assortment. Indian sellers who are selected by Walmart will be able to take advantage of its fulfillment services, which allow them to use Walmart’s U.S. warehousing and delivery infrastructure, as well as platform tools that help them streamline their operations and manage promotions and reviews.


“Building on our long history of partnering with Indian exporters, Walmart now offers Indian businesses the opportunity to fulfill their export dreams as Marketplace sellers. They will be able to leverage our global supply chain infrastructure and receive support to help them reach millions of daily customers in the United States,” Michelle Mi, Walmart vice president, Emerging Markets and Business Development – ​​Global Sourcing, said in a statement.

Walmart takes Indian sellers globally

Walmart will also share the secret sauce to success in the U.S. market by empowering sellers with customer insights, global supply chain best practices and business planning strategies. Walmart has also set up a dedicated cross-border trade team in India to help sellers integrate and grow on the platform.

“The opportunity to easily access global consumers can be transformative for Indian sellers. Exceptional Made in India brands can expand their global networks, learn exporting best practices and diversify their product categories together with Walmart as they conquer the world,” said Rajneesh Kumar, Chief Corporate Officer of Flipkart.


[Representational Image]Reuters

Giving examples of successes experienced by some Indian sellers on Walmart Marketplace, the retail giant revealed that Delphi Leather India, Mahi Exports, Touchstone Gems & Jewelry and Welspun are among the growing Indian businesses on the platform.

It’s worth pointing out that Marketplace is part of Walmart’s efforts to support small sellers in India and streamline the process of selling overseas. For Walmart, India is already one of the main procurement markets. The retail giant has set a target to export $10 billion from India every year by 2027.