Indian companies are taking the metaverse and the NFT space by storm

Indian companies are taking the metaverse and the NFT space by storm

Indian companies such as Tanishq, Mahindra and Mahindra, and MakeMyTrip are venturing into the metaverse and NFT space

By Shashank Bhardwaj

Tanishq launched his bridal collection titled “Romance of Polki” in the Metaverse 3D display areas where the collection’s iconic pieces were displayed
Image: Tanishq

Ever since Facebook rebranded itself as Meta, the world has been shaken out of its reverie and now seems determined to make its mark in the metaverse. Many Indian companies have started experimenting with metaverse tools and non-fungible tokens (NFTs).


Indian companies like Mahindra & Mahindra, Tanishq, and MakeMyTrip have ventured into the metaverse space and are paving the way for the digital future. Companies that use metaverse and NFT-related tools as marketing tools to expand their operations into the digital world are spread across multiple industries.

Jewelry brand Tanishq launched its bridal collection titled “Romance of Polki” at the 3D display areas of the Metaverse, where the collection’s signature pieces were on display. The public could see the jewels in 3D and live an exceptional visual experience. Guests were able to try out the showpiece by scanning a QR code.

MG Motor India plans to launch a total of 1,110 NFTs starting at Rs 500. These NFTs will have four themes, namely Collaborative Art, Community and Diversity, Car as a Platform and Collectibles . The NFT Collection is one way MG fans can own a piece of the business.

The writer is the founder of yMedia. He ventured into crypto in 2013 and is an ETH maximalist.