First Online Fashion Jewelry Brand Sukkhi Launches New “Scintillare by Sukkhi” Budget Daily Wear Collection For Today’s Daring Women


New collection showcases modern contemporary jewelry for today’s women

The first new age fashion jewelry brand online, Sukkhi has announced the launch of its everyday clothing collection – “Scintillare”. This new collection celebrates today’s women who prefer modern contemporary jewelry designs and stylish models that are chic, youthful, minimalist and affordable. Sukkhi’s “Scintillare” aims to add that subtle bling that stands out even with formal attire and on social occasions.

Sukkhi’s new collection features designs that are an aesthetic representation of modern women. Each piece of jewelry is intricately designed and is versatile, original and lightweight that can be worn over and over. The collection is an extensive and exquisite range of necklaces, earrings, rings, bracelets and other jewelry plated with gold, rhodium, rose gold plating. Keeping in mind the demand of today’s consumers, Sukkhi has launched more than 200 models this year. The jewelry is affordable with a price range of Rs. 250 which allows women from all walks of life to add to their style statement while making it easily accessible and affordable for this audience.

Speaking about the new collection, Bhavesh Navlakha, Founder of Sukkhi, said, “As a customer-focused brand known for its traditional fashion jewelry, Sukkhi wanted to respond to the fact that new age women are looking for fashion options. affordable and stylish jewelry which can not only enhance their beauty but also make them feel confident and assured. This collection is inspired by independent and passionate women who bring their personality to everything they do, including their wardrobe. Sukkhi’s ‘Scintillare’ is a classic, contemporary collection that can be worn again for a multitude of occasions, from work wear to small gatherings. It is inspired by women today and is aimed at women who are looking for versatile jewelry that is both trendy and functional ”.

He adds, “We are proud to be a local brand having reached over 60 lake consumers since its inception and we believe in manufacturing in India which helps us have full control over quality and design while guaranteeing prompt delivery. With this philosophy, all designs in this collection are made in India and Sukkhi plans to expand production for other designs in India itself. Sukkhi is always committed to meeting customer needs in the future as well “

Fashion jewelry for everyday wear comprises an important part of the overall fashion jewelry category in India. There is an increasing demand from Tier 2 and Tier 3 cities in India for quality and stylish jewelry that stays on budget. Sukkhi understands consumer demand and curates intricate designs using high quality allergen free and versatile materials to match varied body shapes. Adapting an omnichannel presence, Sukkhi is widely available across various e-commerce platforms, ensuring wide reach for the most important consumer demands.

About Soukkhi:

Sukkhi is one of the first new age online fashion jewelry brands. Founded in 2012, Sukhhi started with a vision to provide quality and fashionable fashion jewelry products. The company manufactures high quality products from non-allergic materials, beautifully crafted and designed using the latest technology. After starting as an online-only brand, the company launched its own website in October 2016 and expanded its reach to over 125 offline touchpoints across India and over 27 different markets including international markets like US, UK, Australia, Canada and many more. Today, the company is one of the top-selling brands in the costume jewelry category on Amazon and Flipkart, as well as most of the e-merchants the brand is listed on.


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