Badgley Mischka launches trendy jewelry line – WWD

Inspired by their iconic beading and embroidery, Badgley Mischka will launch a trendy jewelry collection on May 1 for fall sales.

The Badgley Mischka jewelry collection is produced in partnership with Kenilworth Creations, a private label jewelry design and manufacturing company based in Warwick, RI.

Last year, Mark Badgley and James Mischka, in partnership with footwear licensee Titan Industries Inc. and clothing licensee MJCLK LLC, acquired the rights to the Badgley Mischka brand and other proprietary rights. Badgley Mischka’s intellectual property to Iconix Brand Group for $ 16 million in cash. At the time, Mischka told WWD, “It was really our quest to reclaim the brand and control all the nuances that go into a business today. We missed a lot of these things and made some decisions. “

Trendy jewelry from Badgley Mischka includes earrings, necklaces, bracelets, necklaces and pins with materials such as crystals, stones and freshwater pearls, sometimes interspersed with feathers, lace and of ribbon. Retail prices range from $ 38 to $ 348. The collection has a slightly vintage and very artisan side.

“We’ve always loved pearls and a touch of shine on our runway, so jewelry is a very natural choice for us and our design aesthetic,” said Mischka.

Notable pieces include mini flower necklaces, inlaid metal rope necklaces, and metal leaf necklaces. There are also vintage floral ribbon necklaces and flower and feather encrusted necklaces. The jewelry uses base metal, and most of the line is 18k gold plated with a hand-wiped antique rose gold Russian plate, imitation rhodium (silver), and a hematite plate.

There are four scheduled deliveries per year, with multiple shipments each. Distribution is intended for Badgley Mischka’s retail accounts which include Saks Fifth Avenue, Neiman Marcus, Nordstrom and Bloomingdale’s. Fashion jewelry will hit stores in August.

The designers previously had a costume jewelry license with Sequin, which ended two years ago. She continues to produce high-end jewelry under a fine jewelry license with Manhattan jewelry company Clyde Duneier. It also offers a cheaper jewelry line (than Kenilworth) called Belle for retailers like Dillard’s.

The Kenilworth collection will be the largest in terms of distribution.

“We sketch it out and they bring us discoveries, building each piece by piece,” Badgley said. Many come from the Kenilworth Archives, where the family business collects the jewelry. Handmade samples are produced in Rhode Island and the collection is made in Asia.

Mischka added that the designer evening wear collection is often heavily beaded, which always inspires her jewelry. For some of the more embellished dresses, their clients may opt for a more streamlined look, but will wear chandelier earrings or a bracelet to go with it. They said their clients will often mix high and low and wear fashion jewelry with their evening dresses.

Badgley Mishka’s other licenses are in fashion watches, shoes, handbags, bridal and furniture, which are launched in High Point, North Carolina. and is featured in their Long Island home. The company recently signed an agreement with Synclaire for a line of children’s shoes suitable for the wedding season and flower girls with crystal and satin details. The shoes sell for between $ 38 and $ 84.


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