ANS Commerce, a full-stack e-commerce activation startup, has integrated Priyaasi, a fast-growing D2C fashion jewelry brand on its platform. With this association, ANS Commerce will offer its technology-driven performance marketing solution for Priyaasi. The latest development further expands ANS Commerce’s broad portfolio of prominent and emerging partner brands while providing them with a range of technology solutions under one roof, it said in a press release.
Founded in 2015 by Priyanka Khandelwal, Priyaasi started out with a focus on the segment gap when it comes to jewelry quality and price. Rajkumar Singh, Commercial Director of ANS Commerce, said: “The D2C segment has experienced a major boom in recent times, especially over the past year. However, with so many brands emerging in this space, it can be difficult for them to increase their visibility as they need to focus on building a direct and strong connection with customers and driving engagement. With our rich experience in this field, we look forward to a lasting and fruitful relationship with Priyaasi.
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Posted on: Tuesday Aug 17, 2021, 11:30 am IST